Determining the success of your website might seem straightforward – if it’s bringing in leads and sales, it’s doing well, right? Well, not quite. Your website could be generating sales but still missing out on other cool opportunities.
I often find myself discussing website success with clients looking to refresh their website with a redesign. If your website isn’t hitting the mark, it is worth digging deeper to understand why.
In this blog post, I’ll outline six key components of a successful website. By checking off these elements, your business can be set up to do well.
Growing Leads and Sales
- When your website experiences a surge in calls, emails, and sales, it indicates a positive trend in your business. Upon reviewing your data, you notice a consistent increase month by month or in comparison to the previous year. The rise in leads and/or sales signifies that your website is successfully capturing the interest of your audience and converting them into clients.
Consistently Updated Content
- You make regular updates to your website’s content, such as weekly blog posts or quarterly content reviews which are necessary for engaging visitors and maintaining relevance to your business activities. By consistently refreshing your website with new information, you keep visitors interested and informed about your products or services. Your proactive approach demonstrates your commitment to providing valuable and up-to-date content, which can help build trust with your audience. Additionally, your fresh content can improve your website’s search engine ranking, making it more visible to potential clients searching for related topics online!
Speedy Loading Times
- Your website loads in under two seconds, with an ideal load time of one second or less. A fast-loading site captivates visitors, encouraging them to explore further. Regularly monitoring your website’s speed ensures optimal performance.
High Traffic Volume
- You attract a steady stream of visitors through search engines, social media, and other marketing channels. Utilising tools like Google Analytics helps track visitor numbers over time, highlighting growth opportunities with potential customers.
Positive Reviews and Case Studies
- Your business garners glowing reviews from satisfied customers, showcasing trustworthiness on your website. For service-oriented businesses, creating case studies for notable projects adds credibility and aids in decision-making for potential clients.
Exceptional User Experience
- Visitors navigate your website effortlessly, finding valuable information with ease. Your site is user-friendly across all devices, minimising frustrations for potential customers. A seamless user experience enhances engagement and encourages return visits.
Feeling the tickle to enhance your website and strengthen your online presence? Get in contact today to kickstart a meaningful discussion on improving your website for greater leads and sales.